Our Clients / Achievement
March 2026
KEY HIGHLIGHTS
530K
Total Reach
20
Total Videos
29K
Total Engagement
20
KOL Engaged
Content description
KOL require to create menu for ramadan recipe using Bestari Crispy Fried Chicken Coating Mix KAW KAW and Instant Mashed Potatoes MixB
Feb 2026
KEY HIGHLIGHTS
1.4M
Total Reach
21
Total Videos
42K
Total Engagement
21
KOL Engaged
Content description
Bestari FCC Mala campaign was a large-scale festive, activation designed to dominate the Chinese New Year (CNY) period by positioning the Mala-flavored Fried Chicken Coating as a modern reunion dinner staple.
Jan 2026
KEY HIGHLIGHTS
460K
Total Reach
9
Total Videos
23K
Total Engagement
9
KOL Engaged
Content description
Each KOL showcased genuine interest in the 5-minute dishes using Goreng-Goreng. By presenting simple, home-fried recipes inspired by local favourites, the KOLs naturally demonstrated how easy and practical the product is to use, using their own concept and style.
Dec 2025
KEY HIGHLIGHTS
500K
Total Reach
9
Total Videos
13K
Total Engagement
9
KOL Engaged
Content description
Each KOL is required to incorporate Bestari Rasa Sedap into their content by presenting simple, home-cooked recipes inspired by familiar flavours. Through this approach, the KOLs naturally demonstrate how easy and practical the product is to use, while their individual storytelling styles help strengthen brand recall and increase overall brand awareness.
Nov 2025
KEY HIGHLIGHTS
-
Total Reach
9
Total Videos
-
Total Engagement
9
KOL Engaged
Content description
KOLs are required to use Bestari products to create two recipes — one local dish and one fusion dish — to showcase the versatility of Bestari products.
Oct 2025
KEY HIGHLIGHTS
-
Total Reach
9
Total Videos
-
Total Engagement
9
KOL Engaged
Content description
Attend the Bestari roadshow at Suria KLCC to create content and showcase Bestari’s newly launched products.
Sept 2025
KEY HIGHLIGHTS
2.3M
Total Reach
9
Total Videos
70K
Total Engagement
9
KOL Engaged
Content description
Create and share a beloved mom’s recipe using Bestari Stock Chicken, highlighting how it brings an authentic homemade taste to every dish.
Aug 2025
KEY HIGHLIGHTS
2.8M
Total Reach
9
Total Videos
72K
Total Engagement
9
KOL Engaged
Content description
Using Bestari Fried Crispy Fried Chicken Coating Mix to share the best chicken tender recipe.
March 2026
KEY HIGHLIGHTS
102K
Total Reach
6
Total Videos
4K
Total Engagement
6
KOL Engaged
Content description
The KOL needs to promote the Kow Kow Pack, which can be enjoyed during Raya and Ramadan.We choose KOLs from the lifestyle category, so the content is more relatable to the audience
Jan ~ Feb 2026
KEY HIGHLIGHTS
135K
Total Reach
6
Total Videos
5K
Total Engagement
6
KOL Engaged
Content description
Kow Kow campaign achieved strong resonance through collaborations with 6x KOLs who showcased the brand in their unique way to CNY. While maintaining a unified direction, this variety of authentic storytelling made the content more relatable and engaging across diverse audience segments, effectively strengthening brand appeal.
Dec 25 ~ Jan 26
KEY HIGHLIGHTS
70K
Total Reach
6
Total Videos
2K
Total Engagement
6
KOL Engaged
Content description
KOLs to deliver a cohesive yet versatile brand story. By allowing each influencer to use their unique voice, the campaign achieved a perfect balance of authentic engagement and broad audience reach, making the "Kow Kow" experience relatable to everyone.
Nov ~ Dec 2025
KEY HIGHLIGHTS
40K
Total Reach
7
Total Videos
6K
Total Engagement
7
KOL Engaged
Content description
Each KOL diverse mix of creators helped the brand reach different audience segments and lifestyle communities. They delivered content in their own authentic style, making the brand message feel natural and relatable rather than overly promotional.
Jan ~ Feb 2026
KEY HIGHLIGHTS
1.3M
Total Reach
9
Total Videos
55K
Total Engagement
9
KOL Engaged
Content description
As part of the Chinese New Year campaign, the client introduced a festive gift box. KOLs were required to develop and share a heritage recipe through engaging video content, highlighting the importance of preserving traditional flavours and culinary culture.
Aug ~ Sep 2025
KEY HIGHLIGHTS
6.88M
Total Reach
16
Total Videos
420K
Total Engagement
8
KOL Engaged
Content description
A Taste of Malaysia with Linaco is a Merdeka campaign featuring the Ambassador Chef traveling across Peninsular Malaysia to collaborate with 8 influencers from different states, creating a Merdeka-themed content series that showcases local flavors and culture.In addition, other participating KOLs will also be required to create one dedicated video featuring themselves using the Client’s product.
May~July 2025
KEY HIGHLIGHTS
2.9M
Total Reach
15
Total Videos
72K
Total Engagement
5
KOL Engaged
Content description
From May to July, we engaged 5 influencers and aligned the content with key festive seasons such as Mother Day and Raya Haji. Each influencer was required to incorporate the client's products into their cooking videos, creating relevant and engaging content for their audiences. This strategy helped strengthen brand awareness and build stronger engagement and affinity between the brand and the influencers' followers.
Feb ~ April 2025
KEY HIGHLIGHTS
4.2M
Total Reach
12
Total Videos
122K
Total Engagement
4
KOL Engaged
Content description
From February to April, we engaged 4 influencers and aligned the content with key festive seasons such as Ramadan and Hari Raya Aidilfitri. Each influencer was required to incorporate the client's products into their cooking videos, creating relevant and engaging content for their audiences. This strategy helped strengthen brand awareness and build stronger engagement and affinity between the brand and the influencers' followers.
Whole 2025
KEY HIGHLIGHTS
17.44M
Total Reach
36
Total Videos
670K
Total Engagement
1
KOL Engaged
Content description
The Client will have usage rights to the Ambassador Chef’s image and likeness, while the Ambassador Chef will consistently create content featuring the Client’s products on a monthly basis. This long-term collaboration helps ensure that the Client’s products remain visible to the audience throughout the year, creating strong brand awareness.At the same time, the Ambassador Chef will also be required to attend selected Client events or fairs to conduct live cooking demonstrations.
Apr 2026
KEY HIGHLIGHTS
277K
Total Reach
4
Total Videos
13K
Total Engagement
3
KOL Engaged
Content description
Each KOL was assigned to produce one short-form video incorporating the football-themed campaign messaging while maintaining their unique content style. The content should also help drive awareness of the ongoing contest during the campaign period.
Jul ~ Aug 2025
KEY HIGHLIGHTS
405K
Total Reach
6
Total Videos
12k
Total Engagement
6
KOL Engaged
Content description
KOLs are required to use ingredients sourced from Eco-Shop to create a recipe, while also highlighting Eco-Shop’s Merdeka promotion campaign during the Merdeka month.
Feb ~ April 2025
KEY HIGHLIGHTS
714K
Total Reach
20
Total Videos
29K
Total Engagement
20
KOL Engaged
Content description
KOLs are required to feature the Client’s beverage products during the Ramadan month, either by creating a recipe using the product or by pairing it with their own food creations to enjoy during Buka Puasa.
Dec 24 ~ April 25
KEY HIGHLIGHTS
2.16M
Total Reach
5
Total Videos
95K
Total Engagement
2
KOL Engaged
Content description
KOLs are required to use the Client’s products to create recipes, with each recipe based on a different monthly theme, and produce the content in video format.
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