Our Talents

Talent Management & Creative Collaboration

Our Talents | CUC CULTURE

Talent Management & Creative Collaboration

We manage talents from ideation to execution — covering influencer storytelling, campaign planning, event attendance, scheduling, and social media execution. Our focus is on long-term brand value, authentic storytelling, and measurable growth.

Soya Belacan

Instagram: 325K TikTok: 619.6K Facebook: 414K

A husband-and-wife duo, Yan Yin and Azrul bring Malaysian culture to life through humor, food, and family warmth. Their content blends Chinese and Malay traditions — showcasing the true “rasa Malaysia”.

Food Family Culture
Campaign Growth: Increase (?%) from (total campaign) to (total campaign)

Chef JiaLe Woh

Instagram: 188K TikTok: 541.3K Facebook: 261K

A charismatic Malaysian chef and food creator known for creative local fusion recipes and authentic storytelling. Chef JiaLe inspires audiences to cook with joy and rediscover Malaysian flavors.

Recipe Creation Chinese Cuisine Food Education Lifestyle

Chef GY

Instagram: 120K TikTok: 208.5K

Known for his energetic personality and modern take on traditional dishes, Chef GY connects with food lovers across generations through humor and approachable cooking content.

Chinese Cuisine Food Education
Campaign Growth: Increase (?%) from (total campaign) to (total campaign)

Chef Amirgani

Instagram: 42.9K TikTok: 124.3K Facebook: 20K

One of Malaysia’s most recognised professional chefs and culinary consultants, Chef Amir has appeared on numerous TV programs and is known for creating signature Malaysian-inspired recipes for brands.

Malaysian Cuisine Steak Western Cuisine
Campaign Growth: Increase (?%) from (total campaign) to (total campaign)

Pocket Doraemon

Instagram: 62K TikTok: 193K

Inspired by the beloved Doraemon character, Pocket Doraemon turns simple ingredients into playful, unexpected recipes — mixing humor and creativity to reflect Malaysian food culture.

Creative Cooking Humor Food Inspiration
Campaign Growth: Increase (?%) from (total campaign) to (total campaign)

Chef Zie Zie

Instagram: 61.2K TikTok: 87.3K Facebook: 3.8K

A Malaysian mom married to a Korean husband, Chef Zie Zie shares heartwarming family-centered content that blends Korean and Malaysian home cooking with love and culture.

Korean Cuisine Family Life Cross-Cultural Cooking
Campaign Growth: Increase (?%) from (total campaign) to (total campaign)
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